Buy Efusjon Energy Drink
Bear in mind as you read this that I'm not a fan of energy drinks. When a friend handed me a Red Bull at a conference I took one sip and gagged. They just simply aren't my taste. So when I got the box with some efusjon drinks in it I was skeptical at best. A friend of mine tried two before I would try one. I still can't say I'd rather have any energy drink over a coca-cola, but at least now I've found one I like and can recommend. The key for me here is make sure it's cold! A warm energy drink is almost as bad as a warm cola or warm water out of an old metal canteen.
buy efusjon energy drink
I received two of the efusjon drinks for testing: the Edge and the Raw. The Raw was in a purple can; the Edge a black can (shown above right). (I don't know why this differs from the pictures available on the website. I merely report on what I got) Both have lettering that say "lightly carbonated" and "low calorie". The Edge also has "WITH CAFFEINE" clearly marked. The Raw is caffeine free. Everyone knows that caffeine gives your system a boost of energy, acting as a temporary stimulant. It's no surprise then that many energy drinks depend on high levels of caffeine to be effective. One such energy drink has almost three times more caffeine than Mountain Dew and THAT'S a lot of caffeine.
The ingredients list (simplified) shows that this drink contains water, fructose, fruit juice, and fruit extracts as well as citric acid. On the side of the can it says, "The all natural antioxidant/energy drink you have been looking for is finally here." The all natural part was why I looked at the ingredients. I don't see anything artificial listed.
The caffinated Edge version has 80 calories as compared to 60 for the Raw. Both tasted pretty much like grape juice - which is why I stress drinking them cold. Warm grape juice just reminds me of communion - not cooling refreshment.
Doing some online research and talking to a few nutritionists I know revealed that the Vitamin B ingredients were the most likely to give the drinks their longer lasting energy boosting characteristics. The sugars would be the shorter term energy boosting ingredient.
So, how did they work? Well, I'm the guy who drinks two 12oz cups of coffee each day to get started. After that, sometime in the day, I'll have a Coca Cola. There's not much other caffeine in my diet, and I didn't really want to add any, so I had to schedule that one in. The Raw (caffeine free) was easier and replaced my mid-morning fruit juice. It was tasty; not overly syrupy (the light carbonation helps with that I think); and left me with no weird after-tastes or sour stomach later that day.
On a weekend I decided to drink the Edge (caffinated) before going for a five mile walk (force march / hump) and wanted some time for it to get into my system. So, I drank it about an hour before I went for my walk and did my best to pay attention to how I felt as far as energy levels. One thing I did notice is that my calves didn't seem as stressed as I finished the last mile. Obviously I don't know if I can attribute that to the efusjon Edge, but it was the first time I noticed it. When I was done I did feel like I could have gone some more (but I wasn't quite motivated enough to actually go do it again).
On another note, efusjon uses some interesting marketing practices that you entrepreneurs might want to look into. For the sake of the integrity of these reviews I won't be participating, but that's not to say that you shouldn't. Check out their website (linked below) to get more information both about their drinks and their marketing system.
You make your money by reselling the cans and the difference between your cost and the cost you sell it for is your profit. The hype suggests that you can sell it for $3.50 and make $1.00 per can. For reality, look around you. What does your local restaurant, or market charge for an 8.5 ounce canned energy drink? How much does it cost the restaurant or market to store the cans, how much does it cost them to maintain a refrigerator case? Do you think they can pay you $3.50 per can and make a profit? Not chance.
If you know someone in the restaurant or grocery business, ask them how they buy the drinks they sell, how much they pay and why they picked the drinks that they sell. They will tell you that they pay far less than $3.50 per can, and often receive additional free goodies, such as a refrigerator case, soda dispenser or neon sign. They will also tell you that they have to be careful about the safety of the drinks and the financial stability of the person they are dealing with, so they tend to choose established, experienced companies with good track records.
These newly released acai berry energy drinks are made from 100% all-natural ingredients and with no preservatives or additives. They offer remarkable taste, provide tremendous energy with less caffeine per ounce and deliver nutrients under 100 calories per can. Efusjon's energy drinks provide a rich, smooth flavor that can be enjoyed anytime. Caffeine and non caffeine options are available.
Efusjon is the fastest growing beverage company and MLM company in history. It is the healthy alternative to the unhealthy energy drinks. It is the first network marketing company to use social forums.
That's interesting to see. I live in Japan, and energy/vitamin drinks are big business here. You see masses of the tiny bottles in convenience stores and even vending machines.But here there doesn't seem to be the same 'gendering' or 'attempt to be HARDCORE' - most of the little bottles are labelled and named straightforwardly. Actually, they look more like medicine bottles - I suppose it goes with the 'health products' theme.
The appeal is the same, so it certainly doesn't dilute your theory. If anything, it adds another kind of example, linking an energy drink as it does to rock stardom. We all know what that's about. (Remember the scene in Spinal Tap where the bass player sets off a metal detector with the cucumber wrapped in tin foil his has stuffed down his pants?)
Although it's become a very mainstream product and certainly violent masculinity has a wide appeal, the first energy drink I remember hearing about was "Bawlz" and it was being marketed particularly to hardcore PC gamers to keep them awake at LAN parties, where of course they'd play games like Counterstrike and the atmosphere is one of very violent masculinity (made ironic by the fact that a lot of these people were timid nerds).
In five short months, efusjon has become one of the fastest growing direct marketing opportunities in the United States. There are many reasons for our success but at the heart of the issue is an outstanding healthy line of energy drinks that replenish the body with antioxidants and nutrients which provide a safe and nourishing supplement to your daily intake of liquids.
It also seems to me that you are mixing up the gendering of the drinks with the gendering of the things that such drinks use in their promotions. Monster itself is not making any references to masculinity. It's just trying to appeal to people who appreciate violence. The fact that violence is so under-appreciated by stereotypical females is a separate phenomenon that is not nearly as evident in professionally violent organizations such as mine as it is elsewhere.
(The energy drink photos in this Sociological Images post all are on my Flickr pages; but I've only added a "gender" tag to two of those photos -- since the gendering isn't explicit in most of the energy drink marketing. The two energy drink photos I've deemed images about "gender" were in the same store. There was a "let your man out" sticker on the outside of the store cooler, so I figure that message applied to drinks inside the same cooler.)
Also I've noticed that girls who drink energy drinks like "Monster" are very much against being seen as "girly"-girls, and occasionally will use product-placement of such "manly" drinks to show that they're as rough-and-ready as the boys can be.
Have not read all the comments but there is also one sold in lounges/clubs called "Dixon Cider." Say it out loud. Point taken, point proven. Yes, as someone who sells "energy" for a living, this stuff is marketed nearly exclusively to men--most specifically what I call "SYMs"--stupid young males. It's not derrogatory, is observational. I was one once, too...fortunately well before anyone came up with this stuff.
But that's changing. Women (American women, anyway) are being "macho'd" up in our culture and now think nothing of "slamming" beer or other drinks, and some are attracted to these macho-sounding energy drinks BECAUSE they are macho. Given these are typically not your girly-girls, but rather more often the kind DRIVING the hog, not clinging to the macho stud "biker" on it...but change is in the wind for this stuff.
The only stumbling block is this: women tend to have a more refined sense of taste (just a matter of physiology all you hyperfeminist out there!) and so they really tend not to like the taste of most energy drinks.
So, the product manufacturers don't want women to drink these products, but feminists--and here I am just guessing--probably want them to drink 10x more than they might otherwise have any need to drink...just to f#ck with the gender police (especially in France where they are known as the genderarme). :-)
A broader health craze might change this. Recently a new product cropped up that is an energy drink coded female (I couldn't find an english webpage, but note the little coffee beans under the cap). The background and the bottles themselves are made up in bright colors, but interestingly enough, the focus is on the drink as a low sugar fruit juice rather than the caffeine in it. The target audience have exercise regimens that are just as punishing (tough viking runs, core workouts) as the target audience of the energy drinks above, yet the image of this drink is much softer. 041b061a72